We blog about our passion, no matter how quaint

Do I really need to change my company logo?

A logo is like a face, it is a unique identity and the most visible representation of any given…

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What is the procedure to trademark my name and logo?

Anyone can register a trademark even before starting their business. Just like a patent protects an invention and the…

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What exactly is SEO?

You’ve probably heard about SEO one way or another. Whether you read about it on the web or from…

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Mountain Dew – Realise Your Audience and Cater to Them

As everyone keeps saying, a brand is never just the logo, the packaging or the tagline. It is so…

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9 Healthy Tips to go Organic on Social Media

It’s not easy to reap reaches on Social Media. It’s enviable how an individual can earn a whopping number…

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E-Wallets: How, Why and Why Not

Who would have thought that the rich were not the ones with a thick leather wallet stuffed with currency…

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Card Sorting for Better Web Design

Card Sorting is a technique used to create and test the information architecture (IA) of a website. To understand…

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